About Hardwareplay
We Build What Doesn’t Exist Yet
We blend traditional craftsmanship with cutting-edge technology to build physical games and installations that leave a lasting impression.
From interactive exhibitions in museums to high-adrenaline attractions in theme parks: we translate stories into tangible, immersive experiences.
Taghopper Tech
Our Engine For Seamless Integration
Hardwareplay is the specialized production arm of taghopper.com. While Taghopper serves as a versatile tech platform using NFC to bridge the physical and digital worlds, it also acts as the powerful “game engine” behind everything we build. By leveraging Taghopper’s pre-built smart functions, Hardwareplay can focus on what it does best: creating unique, high-end physical experiences powered by proven technology.
The Team Behind The Tech
Production and Construction
Danny Jansen – System Architect/ Lead Technologist
Danny is the technical mastermind behind the Taghopper platform, the digital heartbeat of every Hardwareplay installation. With a background rooted in high-level data technology and a reputation as a “coding virtuoso,” he bridges the gap between complex software and physical interaction.
The Guardian of Detail In an industry where the difference between a “good” and a “top-tier” product lies in the details, Danny is the ultimate filter. His approach is intensely methodical and logical; he views every project through a lens of security and long-term stability. Nothing escapes his attention.
Why it matters for our clients: While others focus on the flashy exterior, Danny ensures the internal architecture is bulletproof. As our “technical controller,” he oversees the integrity of every system we deploy, ensuring that our interactive experiences are not only immersive but also secure, scalable, and fail-safe.
Luc Brussaard – Master Builder/ Lead Engineer
If you can dream it, Luc can build it. With a degree in Product Design and the mindset of a precision engineer, Luc is the bridge between a conceptual sketch and a physical masterpiece. He is the craftsman who transforms raw materials into the high-tech installations that define the Hardwareplay experience.
Precision in Every Joint Luc doesn’t just “make things”; he engineers them. Utilizing a wide array of advanced machinery and traditional tools, he oversees the entire production process. His hallmark is his punctuality and an obsessive eye for detail—ensuring that every component fits with surgical precision. In a world where “near enough” isn’t good enough, Luc ensures that every physical interaction is smooth, durable, and perfectly aligned.
Why it matters for our clients: Public spaces like museums and attractions are demanding. Luc’s engineering background ensures that our hardware isn’t just a prototype; it’s a finished product designed for heavy-duty use. He ensures that the “Hardware” in Hardwareplay stands for reliability, safety, and world-class finish.
Luke Jacobs – Creative Strategist & Client Relations
Luke is the spark and the glue of Hardwareplay. With a razor-sharp mind and a lifetime of experience in high-end hospitality, he doesn’t just see a project as a technical challenge. He sees it through the eyes of the guest. He understands people, their motivations, and what it takes to create a truly memorable “wow” moment.
The Bridge from Idea to Reality Armed with unlimited energy and an unstoppable willpower, Luke is the one who pushes every project forward. He acts as the vital bridge between a client’s wildest dreams and the final, polished outcome. He speaks the language of the creative visionary and the technical engineer alike, ensuring that the original “big idea” never gets lost in translation.
Why it matters for our clients: Working with Hardwareplay is a partnership. Luke is your dedicated navigator throughout the process. His hospitality background means he is obsessively client-focused, while his creative intellect ensures that the solutions we propose aren’t just functional, but emotionally engaging. He ensures the journey is as smooth as the final product.
